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At No Pain No Fear we have an unwavering commitment to improving animal welfare across all animal supply chains in Australia.


Ask any farmer and they will tell you the animals in their charge are their number one priority.

Good animal welfare is good for business.

At No Pain No Fear we are relentless in our pursuit of the highest standards for livestock, including cattle, sheep, goats, chickens, pigs and fish.

We want the whole industry to have the tools and knowledge to deliver the best quality Australian products, through the most humane process.

We invest in rigorous science, better practice and smart workforce development.

We aim to raise consumer awareness, to make it easier to identify and choose proteins from companies committed to No Pain No Fear.

Together we can lift the bar and ensure Australia leads and feeds the world.