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About Us

No Pain No Fear is a company of Harvest Road, a proudly Western Australian agri-food business.

Harvest Road is Australia’s largest, most diverse agricultural food business, and has a vision to deliver Western Australia’s best sustainable produce to the world.

We’ve formed No Pain No Fear to lift standards, increase consumer awareness and introduce certifications.

We aim to work with our Australian industry peers to elevate and improve the welfare outcomes of Australian animal supply chains, and showcase this on the world stage.


Dr Andrew Forrest is passionate about ensuring the challenge of feeding the world’s population does not come at the expense of the humane treatment of animals.

“Consumers have a right to know that what’s on their plate didn’t come from pain or fear.”

Dr Andrew Forrest